Impression, Repetition, and Association Are the Identity Keys If there is one great thing about social networking, is the ability to build your brand through social marketing, directly and indirectly, which will help build name recognition. In the case of photography,...
It’s About Ability, Not Inability. I’ve taught many photography workshops for almost two decades now and I constantly see many photographers get caught up in their gear. Contrary to all the marketing hype that slaps consumers in the face on a daily basis, it’s not the...
What Should I Charge? I’m constantly asked by photographers “What should I charge?” This seems like a million-dollar question, especially in today’s economic times where some photographers have reduced prices just to secure paid shoots. The sad part of it all,...
