Your Guide to Marketing and Branding

Your Guide to Marketing and Branding

Marketing and branding are two words often confused with one another but they’re important words all photographers or anyone in business should understand. It’s more than just building your brand in photography. So, to start your guide to marketing and branding...
Cropping—An Element of Composition

Cropping—An Element of Composition

Recently I viewed a magazine and was shocked how photographers ignore the rules of cropping when it comes to people photography. While it’s often heard, “learn to break the rules” when it comes to photography, it’s better said, “Learn the rules first, then learn to...
Available Light Photography Explained

Available Light Photography Explained

When you say “available light photography” to two photographers, you might get two different responses as that term can mean different things to many photographers. One former major magazine staff photographer told me once that available light photography meant to use...
The Big Picture

The Big Picture

A common mistake for photographers happens when they arrive to a location and look at the big picture when instead, they should focus on the “picture in the picture,” or the small things around them. When publication photo editors see this in an image, your image gets...
Conceptual Photography

Conceptual Photography

If you Google “conceptual photography” you’ll find many views on the genre itself. It’s like no one agrees on specifics, though you’ll find some common points, like, “It all starts with imagination” or, “It’s a type of fine art photography.”Ultimately, I define it as...
Photography Lighting Basics of Three and Four Light Setups

Photography Lighting Basics of Three and Four Light Setups

Lighting Basics First In the days of cellulose film-oriented photography books, most authors recommended the photography lighting basics of three and four light setups. These lighting setups usually included a main or key, fill, back and background light for studio...
It Might Look Easy

It Might Look Easy

Sometimes we look at a photograph and wonder, “How was that done?” and other times, “Oh, I could do that.” But in reality, it might look easy, but often it takes work, rarely are great shots stumbled upon and if they are, it happens more to photojournalists than...
Make A Short Model Taller

Make A Short Model Taller

Most agency-signed fashion models are at least five-foot-eight in height though the majority are even taller, and many glamour models are usually much shorter. It’s not that a glamour model couldn’t pull off fashion, it’s just that the major fashion model agencies...
Size Does Matter

Size Does Matter

The Smaller the Harder, the Larger the Softer When it comes to size in photography, one often thinks of lenses, and while proper lens selection makes sense, it’s often dictated by a photographer’s shooting style, not necessarily hard rules. When it comes to...
Light Is the Lifeblood of An Image

Light Is the Lifeblood of An Image

Like blood to our bodies, light is the lifeblood of an image and like blood, without light, as photographers we have nothing. Photographers rely on light to give us the ability to reproduce life in our subjects and images through the addition or subtraction of...
Umbrellas, Great When It Rains

Umbrellas, Great When It Rains

Light modifiers for photography come in all shapes, sizes and forms to serve a unique purpose, and while I have my favorites, there are others, like an umbrella, that just don’t cut it for me as a professional photographer. My philosophy is simple, umbrellas work...
Sun-Mover Black-Hole

Sun-Mover Black-Hole

In the photography reflector tips section of this website, we discuss subtractive lighting, specifically when it comes to the SUNBOUNCE PRO, MINI, MICRO and the Sun-Cage. But recently, I had a new experience, the Sun-Mover Black Hole. I knew of the Zebra-White,...
Family Portraits in the Sun-Cage

Family Portraits in the Sun-Cage

Recently at my Maui Photography Adventure I took the time to meet up with one of my models, Laura, that I’ve worked with for almost two decades and lives on the island. And as I did two years ago for my Photography Reflectors Keep It Simple photography tip, I promised...
Chiaroscuro in Photography

Chiaroscuro in Photography

One basic creative concept taught in the first level of art classes in most colleges is chiaroscuro. Chiaroscuro in photography and art simply means the intermixing of lights and darks that forms contrasts between the two to help create the illusion of depth and...
How to Beat Poor Outdoor Lighting

How to Beat Poor Outdoor Lighting

Outdoor natural lighting comes in many forms, but the two most common problems that face photographers are harsh sunlight found on bright sunny days, or boring, low-contrast light found on cloudy or overcast days. Rarely do photographers find “perfect” lighting when...
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